Small San Joaquin Valley businesses try to weather the economic storm (The Modesto Bee)
A down economy hits small-business owners as hard, if not harder, than a national chain. Customer traffic sometimes dries up, but the bills still have to be paid, personally and for the business.
Some longtime Northern San Joaquin Valley small businesses have survived long enough to experience the best and worst of the economy. Their managers and owners recently shared their thoughts on how to keep small businesses afloat when the economic cycle spirals down: