Keith was born in Modesto in 1979 and graduated from Johansen High School in 1997. A swimming scholarship brought him to the University of California, Irvine, where he studied sociology. Keith joined the Company full time in 2001. He had a son, Hunter, in 2014. Keith fulfills a number of roles on a daily basis – as a scrap metal buyer, bookkeeper, public relations contact and director of human resources. Keith is the great grandson of founder, Alex.